San Carlo Chips

Redesign of all the packaging of San Carlo Chips. With the creative strenght of Oliviero Toscani and Ginette Caron pure minimalism, we followed the road (very successful indeed) of the clean up in order to reinforce the presence of the product aver the pack, creating a unique and elegant design. The sale of the chips has tripled after our contribution.

Client: Ginette Caron + Oliviero Toscani for Unichips
Creative Director: Oliviero Toscani
Art Director: Ginette Caron
Photos: Marirosa Toscani Ballo
Design: Matteo Capitini

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